Corporate Philosophy
ADORES brings joy and smiles with fun and delightful places
filled with dreams and excitement.

“Create happiness!”
― Your smile is our wish ―

ADORES is committed to bringing joy and smiles with fun and delightful places filled with dreams and excitement. To do this, we aim to develop and provide amusement facilities that are filled with dreams and excitement and that bring pleasure and smiles to people, by making full use of the attractiveness of amusement machines that constantly evolve and providing services that satisfy the diversifying needs of our customers.
What we provide our customers through “amusement” are “delightful places” filled with dreams and excitement.
We sincerely hope that customers will feel the thrills, comfort, pleasure, joy, fun, confidence, and satisfaction in these extraordinary spaces and smile with contentment. Nothing else would give us greater pleasure.

Message from Chairman
Executive Chairman Nobuyoshi Fujisawa
“Create Happiness” for the smiles of our customers


ADORES is a comprehensive amusement facility development corporation. Under a corporate philosophy of “bringing joy and smiles with fun and delightful places filled with dreams and excitement,” we operate our own amusement facilities, which are located mainly in front of stations in the Tokyo metropolitan area, and engage in the planning and construction of a broad range of other facilities.

More than ten years ago, when games for young people such as Crane games (prize catching games) and Photo printing machines (Purikura photo booths) first started to become popular, I was on the very front lines of the business as a worker at an amusement facility. In those days, I had the hypothesis that the “things I want should be wanted by customers, too” and I found myself looking at everything entirely from the customers’ perspective. I believe that everyone who creates or provides games strives to have this point of view. It is not too much to say that this attitude is the very driving force that has made the amusement industry the leading leisure industry in Japan and that has enabled games to evolve into a unique part of Japanese culture, recognized in other countries as well.

Compared with those days, leisure-time activities in Japan are more diverse, and even behavioral patterns concerning leisure have changed completely. What customers expect from amusement facilities has also diversified. The social role to be played by amusement facilities has clearly been changing. Yet I am certain that the principle of providing what customers want, something we should do as a matter of course, has not changed. Now, amusement facilities have begun to evolve from just being part of young person’s culture. People who were young in our earlier days are now raising children and enjoy themselves at amusement facilities together with their families. Moreover, it is not rare to see senior citizens, who help achieve the prosperity Japan now enjoys, relaxing with a game as part of their daily entertainment.
We should adhere to the basics while remaining sensitive to changes, hold diversified points of view, and continue to create and provide state-of-the-art amusement facilities that meet the needs of customers and society and change them constantly amidst changing times. I believe this to be our permanent mission.

Business Domains

Amusement
Providing next-generation amusement facilities that can be enjoyed by a wide range of people, from beginners to core users


We opened our first amusement facility more than 40 years ago. Since then, the facility has been evolving and providing high-quality amusement as a place where adults can enjoy social interaction. In the early days, most customers were males in their 20s, 30s, or older. In recent years, however, games have become familiar to a wider range of people, including women, children, families, and even senior citizens, and amusement facilities have become places where they can enjoy their leisure time.
Our division responsible for amusement facilities operation, our core business, is striving to respond to the diversified needs of recent years by operating various types of amusement businesses, in addition to our traditional amusement facilities. We excel at medal games, and operate a total of 68 amusement facilities featuring these games in Japan, with many of them located in the Tokyo metropolitan area.
At the same time, we have also opened specialized amusement facilities such as those offering prize and arcade games only and those for playing traditional slot machines, as well as “amusement casinos” and “karaoke shops”. We also respond to diverse needs by creating new services. For example, we have introduced special payment systems for tourists from overseas. We have also developed original toy-prizes in collaboration with a capital and business partner.
Our aim is to provide all customers with amusement facilities filled with dreams and excitement. To this end, we will focus our efforts on training arcade staff to ensure high-quality customer services and advanced level of service-provision capabilities, so as to provide next-generation amusement facilities that can be enjoyed by a wide range of people from beginners to core users.